Radio Delivers Massive Reach In Real Time.
- Today Radio continues to reach more than 240 Million listeners every week, which is 93% of the population.
- Virtually all Radio listening is done in real time, giving advertisers control of message delivery.
- Radio reaches more people between morning and evening than any other medium and delivers messages just before they shop*.
- Radio reach and listening levels have remained big and consistent over the past 3 years for virtually every demo including young people.
- Far more people listen to the radio on a typical day than use Facebook, Google Web Search or YouTube**.
Sources: Arbitron data from RADAR, PPM and Diary reports
*gfkMRI Media Day 2011 and USA Touchpoints 2012
**comScore and RADAR
Radio’s Thriving Digital Technology Enables Interaction and Activation.
Digital has expanded Radio’s reach and creative capabilities.
- Through Digital, Radio can further interact with its listeners enhancing audience engagement.
Mobile Apps, Facebook, Texting, Twitter, Online streaming, interactive listener programming, opt-in email databases, You Tube videos open digital doors for our listeners and advertisers and provide Activation. - 70% of listeners said they follow their favorite personality and/or radio station on social media.
- 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio.
*Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles
If you would like to learn more about advertising on Xrock.com, please call or email:
Dane Wilt
General Manager
208-947-5410 Office
775-691-2412 Cell